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Residential Sewage Treatment Co. has roughly 2,500 onsite systems under maintenance agreements, yet the company has never installed a system. Residential Sewage has designed or provided advanced treatment components for nearly 7,000 systems since the doors opened in 1972. The business serves installers within a 100-mile radius of Grandview, Mo. Kathy Maguire, president, estimates that 90 percent of the business originates with 30 installers. The balance comes from a large number of smaller installers and a few do-it-yourself homeowners. Residential Sewage is comfortable in the blended-niche market it created. Working from an office about 15 miles south of Kansas City and five
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