Sales of tankless water heaters are picking up in and around Santa Rosa, California, says Jim Curoso, owner of Curoso Plumbing, which is based in the city, located about 55 miles north of San Francisco.
“Tankless heaters are our most profitable water heater – our bread and butter,” says Curoso, whose company specializes in installing and repairing water heaters. In fact, water heater work generates about 50% of the company’s revenue.Five years ago, roughly 5% to 10% of customers bought tankless heaters, which the company has been installing for almost a decade. Now about 40% are tankless, Curoso says.A primary reason
