Entries Tagged Branding

Plumbers often view modern customers as subversive, disloyal and sometimes traitorous when it comes to sticking with your services for the long...

Arizona’s Nu Flow Phoenix and Tucson boasts an impressive high-profile list of clients that include property management firms such as CBRE and...

“Why would I hire a contractor who chooses a middle finger shot as his Twitter profile picture? Goodness knows I made some...

It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones....

If you think the word “Korrect” in Korrect Plumbing, Heating & Air Conditioning is misspelled, you are, well, correct. It sticks out...

One of the most interesting things I got to be a part of while in college was going behind the scenes with...

When the investors in a drain-cleaning franchise in Minnesota decided to leave the fold and form their own plumbing company, they needed...

All plumbers should consider doing an annual report on their competitors. Completing a competitor analysis report will reveal possible course corrections for...

Your company’s trademark is its brand name. You’ve worked hard to establish your brand, so how can you protect it from infringement? Gary...

Some plumbers may scoff at the idea that a marketing makeover could dramatically amp up their service calls and revenue. Sunshine Ray,...

Let’s talk about trademarks, copyrights, patents and related litigation with respect to how these topics relate to wastewater service providers, dealers and...

Producing quality service work is an important aspect of business success, no doubt, but it only gets you so far. No matter...

With the disruption that the coronavirus pandemic has caused in our lives, for most people it’s not business as usual. Many nonessential...

You’re likely using social media in some capacity to boost brand awareness, build trust and grow your business. But are you making...