Branding Articles

Good branding increases your likeability factor before you even talk to a customer

Seattle’s Bob Oates uses a number of different methods from social media to a unique company mascot to make sure he’s highly visible to potential customers

You’ve worked hard to build a good name and customer recognition for your plumbing business. Now it’s time to protect your reputation.

Keeping a regular blog can be especially valuable for service companies

Ed Zeitler’s recipe for effective marketing has been a combination of a catchy slogan and his children doing the radio recording

Some free newspaper publicity can expose you to potential new customers. But the quality of that coverage greatly depends on you.

Make a name for your plumbing business with a low-cost microbranding approach.

Making a great impression is a lot easier with a clean, well-stocked service van.

Face it, your service wrap design stinks. Find out what you're doing wrong, and learn how to create eye-catching graphics.

Find out why your business can (and should) use online marketing and Web design