Entries Tagged Branding

It’s true that people do business with people, but that phrase doesn’t go far enough. People do business with people they like.Being...

As Bob Oates explains his drain cleaning and plumbing firm’s integrated marketing campaign, it’s hard to determine what’s more impressive: the number...

Good branding and marketing weren’t invented yesterday. Consider the story of John K. Hogg of Frederick, Maryland, a manufacturer of soap. Mr....

More businesses are starting their own blogs. Financial planners have them. Doctors and dentists have them. Marketers definitely have them. And service...

Word-of-mouth referrals often serve as a plumber’s best, and least expensive, form of marketing. But at Zeitler Plumbing in Cecil, Wisconsin, third-generation...

It’s one thing to find out your local paper is writing a story on your small family-owned plumbing company. It’s quite another...

If you’ve ever taken a marketing class or attended a marketing seminar, the speakers always talk about branding. They say: “You have...

Building a recognizable brand with a positive image is important. It’s often the difference between a new customer calling you or your...

Your vans are much more than simply service vehicles. They provide a great canvas to advertise a company brand. However, according to...

It’s true enough that the Internet has radically changed the way marketing is done — but it’s just as true that the...

It can be a challenge keeping up with technology, let alone mastering it. Tablets, mobile devices, SEO, Google Analytics, social media —...