It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones....
Business Articles
Editorial
Online Chat and Text Programs Making Communication Easier
SMS, often called text messaging, has been around since 1992. Since then, it has been flourishing as a communication medium between family...
Editorial
How to Develop a Smarter Equipment Strategy
Having the right equipment for a project is a game-changer for plumbing and mechanical contractors. But it can seem like a waste...
Editorial
How to Expand Your Workforce During a Trade Labor Shortage
Is growing your business and expanding your profit important to you and your company? I suspect so. Unfortunately, the trade labor shortage...
Editorial
8 Ways to Secure Top Talent Without Offering More Salary
Hiring in the plumbing industry has been challenging for a long time. Even through the pandemic, many plumbing companies were looking to...
Editorial
It’s Time to Get Creative With Company Names
If you think the word “Korrect” in Korrect Plumbing, Heating & Air Conditioning is misspelled, you are, well, correct. It sticks out...
Editorial
Logo, Color Scheme All Draw Awareness to Your Company
One of the most interesting things I got to be a part of while in college was going behind the scenes with...
Editorial
4 Questions to Answer on Your Website for a Dramatic Booking Increase
When someone visits your plumbing company’s website because they have a problem that needs to be fixed, they’re looking for the answers...
Editorial
A Lot of History Keeps New Mexico Plumbing Company Going
For a classic American business success story, look no further than Valley Plumbing, Heating & Cooling in Mesilla, New Mexico.
The late Raul...
Editorial
Customers Earn Cash Back by Referring to Plumbing Company
At Anthony Plumbing, Heating, Cooling & Electrical in Kansas, technicians are encouraged to be bigmouths — as in spread the word to...
Editorial
9 Steps to Get Your Team Through Tough Times
If there is one thing about business that doesn’t change, it’s that business will always change! Be it through the advent of new technology,...
Editorial
Graphics and Uniforms Come Together to Help Company’s Growth
When the investors in a drain-cleaning franchise in Minnesota decided to leave the fold and form their own plumbing company, they needed...
Editorial
Planning Never Stops if Company Wants to Keep Growing
It’s finally here: The last month of 2020. We’ve all been waiting for this, haven’t we?
This past year has been a tough...















