One of the most interesting things I got to be a part of while in college was going behind the scenes with large corporations and seeing how they create and maintain a solid brand.
Doing great work can earn you a living in the plumbing industry but getting to the next level and allowing multiple employees to earn great livings, expanding your business, creating a profit environment, and standing out from your competition requires a strong brand. Here are just a few tips I picked up while dealing with larger corporations and their branding people.
CONSISTENCYI cannot stress enough how important brand
