There’s a sweet spot between being personable with a customer and staying on the topic of the service call. Find it and you could establish the trust that gives you a customer for life.

Returning to a job you just finished is not ideal. Here are some tips for managing client expectations up front so that their initial service call doesn’t turn into an endless saga.

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.

Be sure to devote time to training customers as you would your employees. A well-educated customer is a loyal customer.

This is a business of delivering bad — and sometimes expensive — news to homeowners, so it’s vital to have their confidence first or risk losing their loyalty

Customers don’t like price increases, but if you get the messaging right, you can usually avoid pushback and still retain their business

Here’s a look back on some of what contractors shared in the pages of Plumber magazine in the past year

With countless avenues available for people to communicate with your business, it can be challenging to keep up with all the messages and questions. But ignoring isn’t an option if you want to attract and retain customers.

The end of the year is a good time to assess where you stand with your profits and expenses and if there are any problems affecting your bottom line that can be remedied

Software helps Texas plumbing firm generate online reviews, protect its online reputation.