October was a hard month for Facebook for several reasons. One big one was the service outage that took place in early...
Entries Tagged Social Media
Online Exclusives
How to Make Your Business Stand Out Among the Competition
As a local service business, you’re always competing for the eyes of your potential customers. With everything that’s out there — competitors,...
Online Exclusives
Getting Your Entrepreneurial Journey Off to a Solid Start
Many a skilled plumber, at some point, has an itch to strike out on their own and open a plumbing shop. Daniel...
Online Exclusives
Focus Marketing Efforts Through Platforms You Own
When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...
Online Exclusives
Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Editorial
Essential Tips to Follow to Generate Leads
As a plumber, you probably don’t spend your extra time thinking about marketing. While you don’t need to be an expert plumber...
Online Exclusives
How to Effectively Use Facebook Advertising to Gain Customers
Depending on how old you are, how tech savvy you are, and how much you enjoy arguing politics, your opinion of Facebook...
Videos
Selling in a Digital Age - Creating Trust and Positioning Your Company for Success in a Virtual Business Environment
Listen in for an in-depth review of a new selling paradigm, how it works, how-tos and tips on how to make the...
Editorial
Plumbing Firm Adds Services to Become One-Stop Shop for Customers
For more than 40 years, Bulldog Contractors in Jefferson, Texas, has relied on a simple formula for success: Adapt to changing market...
Online Exclusives
Radio Show Boosted Plumber’s Brand in Early Days
When David Sierra first established El Plomero Latino (The Latin Plumber) in Orlando, Florida, in 2011, he needed a cost-effective way to...
Online Exclusives
Recruit the Best Talent in a Small Talent Pool
Knowing who to add to your team can be a challenge in the best of circumstances, but when the talent pool is...
Online Exclusives
The Ways Online Marketing Has Shifted and How You Should Respond
Google makes changes to its algorithm over 500 times a year. And every one of those changes can have an impact on...
Online Exclusives
Why Plumbers Must Adapt to the Digital Landscape
Growing a business in 2020 is vastly different from doing so even only 10 years ago. This is true for just about...
Online Exclusives
3 Tips for Making the Most Out of Downtime
With the disruption that the coronavirus pandemic has caused in our lives, for most people it’s not business as usual. Many nonessential...












