The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

Consider these strategies to ensure your business is visible to potential customers when they head to the internet looking for a plumber

If you put a lot of work into SEO, it can be worrisome when you notice your company’s website slipping in search rankings. Here’s what you should know about the potential causes.

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

Social media is a valuable tool for reaching customers, but as the recent Facebook outage proved, you don’t want that to be the only part of your marketing toolbox that you’re utilizing

Social media is an important tool for reaching potential customers no doubt, but you also do not want to be overly invested in platforms you don’t have complete control over

There are some basic necessities that any plumbing company should have prominently displayed on its website

If your website conversion rates aren’t where you’d like them to be, think carefully about the various factors that can have an impact on people when they visit your site

Before you can even attempt to give clients the solution they’re seeking, you have to be a company they’re willing to contact in the first place