Google supports companies use of AI as long as the goal is still to produce worthwhile content and not just SEO results

A lot of factors go into improving your business’ SEO game, but something Google will definitely take note of is your images, videos and other visuals

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

Consider these strategies to ensure your business is visible to potential customers when they head to the internet looking for a plumber

If you put a lot of work into SEO, it can be worrisome when you notice your company’s website slipping in search rankings. Here’s what you should know about the potential causes.

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

Social media is a valuable tool for reaching customers, but as the recent Facebook outage proved, you don’t want that to be the only part of your marketing toolbox that you’re utilizing

Social media is an important tool for reaching potential customers no doubt, but you also do not want to be overly invested in platforms you don’t have complete control over