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In 2022, customer expectations are rapidly changing, and what worked before doesn’t necessarily work now. In this webinar, we’ll talk about how to improve your customer communication, capture more leads, and close more deals. Join us to learn: ● Why homeowners want multiple communication options: Email and phone are not enough ● Which communications channels will help your business drive more revenue ● Why speed to lead is more important than ever - You're losing deals! ● Why online reviews matter to driving more leads See how you can adopt the right tools to convert more leads into customers. Presenter: Entry 374812 Laura Nelson, VP Marketing, Signpost Laura has marketed, sold to, and collaborated with contractors for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following progressive roles with Broadly, Reputation.com, and Patch

You put a lot of effort and money towards marketing your business to potential new customers. When new customers finally reach out, you want to make sure you are utilizing the right strategies and tactics to avoid losing that potential business. Join us as we discuss 3 tactics that will help you convert new business, helping you avoid losing new customers when they are on your doorstep. Presenter: Mike Hague, Sales Director, Home Services Mike has been in the technology field for eight years. Three of those years have been dedicated specifically to helping his customers enhance their customer communication and their online reputation.Mike currently leads a team at Weave focused on helping pros optimize communication with their customers and increase revenue opportunities through technology.In his free time Mike enjoys fly fishing, golfing, and making memories with his family. Mike is married to his sweetheart, Carly. They have three children, Ivy, Kate, and Mack.

Overview During “Creating an Enhanced Digital Presence,” attendees will learn about changes in consumer and dealer purchasing behavior since 2019, based on recent market research conducted by Synchrony. From these findings, attendees will also learn how to optimize their website related to consumer financing, including effective offers and incorporating monthly payments. Presenter Entry 375230 Michael McIntire has worked with Synchrony since 2005 as both an outside and inside sales representative. Michael is an award winning top producer and has covered almost every corner of the nation during his tenure in the industry. Today, Michael provides his knowledge and expertise for companies in the Northeast region of the U.S. Michael currently resides in Minnesota with his wife and two sons, where they enjoy sports, and making memories exploring the great outdoors.

Marketing your plumbing business requires more than just getting online reviews. In this webinar we’ll go over the 3 to-dos after receiving a great review and the complete marketing playbook for driving new job opportunities with limited effort. Presenter: Jenelle Nappi, Director of Business Development, Weave Entry 375363 Jenelle Nappi has spent most of the last decade in the home service industry at Housecall Pro and now Weave. She specializes in supporting the mechanical trades and has extensive experience helping pros grow their business through technology and process building. Over her career, Jenelle has built relationships with industry partners like Watsco Ventures, Trane, and Ruud while leading internal sales teams at Housecall Pro of more than 100 employees. Her passion for the trades and helping pros succeed led her to Weave where she leads the Business Development team, drives new opportunities, and provides thought leadership across the industry. Jenelle lives in San Diego with her husband Nick and spends her free time on the golf course, cooking, and exploring new restaurants in Southern California.

Physical water conditioning is of interest to plumbers, homeowners, multifamily/hospitality developers, management companies and others with hard water challenges and questions regarding where water softening chlorides come from. Additionally, it offers information for those who are concerned with water conservation and alternatives to conventional water softeners. Some of this technology is far less expensive to install, it takes up less space and requires no maintenance, with a life considerably exceeding that of conventional softeners. There is still a considerable amount of uncertainty about how well these devices work, how reliable and how effective they really are. This presentation is designed to answer many of these questions, plus offer guidance on how to get the most out of the various options.

Presenter: Shannon Yancey – Senior District Sales Manager, Domestic Building Services During this webinar, learn about the benefits of providing perfect water pressure to homeowners with the Grundfos SCALA2. SCALA2 is a fully-integrated water booster pump providing perfect water pressure, just when you need it. It packs the pump, motor, tank, sensor, drive and non-return valve into one compact unit. And with its intelligent pump control, SCALA2 automatically adjusts performance to both inlet pressure and water consumption in the home. Thanks to a water-cooled motor, SCALA2 even offers one of the lowest noise levels of any booster on the market. The SCALA2 is designed with speed and ease of installation in mind. 3 easy steps – connect, prime and plug – and you are ready to go. For more information, please visit the links below. Visit us online or let us know what you need: www.Grundfos.US https://go.bluevolt.com/Grundfos/s/ https://www.youtube.com/user/Grundfosusa Or view our product information here: Grundfos CMBE (PDF) Grundfos CMBE Twin (PDF) Grundfos Domestic Water Pressure Boosting (PDF) Grundfos SCALA2 (PDF) Grundfos Shallow Well Jet Pumps (JP) (PDF)

We will discuss in layman's terms how businesses making small, but I am impactful moves now - end up making big moves upward in the near future...often for reasons you cannot foresee today. Josh Yudin is the founder and CEO of The Academy of Marketing, an institute devoted to studying the fundamentals of Consumer Behavior and Marketing, and teaching media companies, marketers, and businesses how those fundamentals can be utilized to grow their brands and their businesses. Both a teacher and student of the fundamentals of advertising, Mr. Yudin has a keen understanding of those fundamentals and counsels executives at some of the largest media companies in the world including Comcast/NBC Universal, NPR, Spectrum Reach, and others - as well as working directly with local companies across the U.S. to develop and grow their businesses.Through the academic “Alumni Scholarship”, Mr. Yudin earned his Marketing Degree from the University of Georgia in 1995, and then joined the family manufacturing business as Vice President of International Development. That business was eventually sold, and Mr. Yudin began his career in media and sales management – culminating in the founding of The Academy of Marketing as a marketing agency – eventually earning Fortune 500 Clients such as Bosch GmbH, as well as regional and local brands in need of sales and marketing development. The Academy of Marketing focuses on three primary business verticals, honing its expertise through years of experience in how consumers behave in these areas specifically: Media, Healthcare, and Home Services.

Let’s talk about trademarks, copyrights, patents and related litigation with respect to how these topics relate to wastewater service providers, dealers and distributors. Specifically, we will discuss why trademarks, trade dress, brands, branding, and product and store names are important considerations for these individuals and companies. Learn the steps individuals and companies should take if they are the subject of trademark infringement or accused of infringing another’s trademark. We will also discuss utility and design patents, what protection patents provide to the patent owner, what to do if a person or company is accused of patent infringement, and the law of copyright as it concerns websites and related media. Gary Lambert is the founder of and managing partner at Lambert Shortell & Connaughton. He has obtained hundreds of patents and registered trademarks for his clients in areas as diverse as mechanical, electrical, software, business methods, biotechnology, computer systems, musical instruments, energy and environmental innovations. Lambert has a special interest and expertise in the energy and environmental areas of patent law and worked on the Energy and Natural Resources Committee of the New Hampshire Senate as the state senator representing Nashua from 2010-12. Lambert has resolved many intellectual property disputes between patent/trademark/copyright owners and alleged infringers, either by litigation, mediation, arbitration or settlement. Additionally, he has an extensive and unique litigation background, having successfully tried hundreds of jury and bench trials in state and federal courts. Lambert holds bachelor’s degrees in chemistry and biology and was admitted as an attorney at age 24 in 1984, the same year he graduated from law school with a doctorate in jurisprudence with honors. He is admitted as a registered attorney at the U.S. Patent and Trademark Office in Washington, D.C. Lambert also served in the U.S. Marine Corps Reserve for more than 35 years and retired in 2014.

Listen in for an in-depth review of a new selling paradigm, how it works, how-tos and tips on how to make the shift, as well as DIY tasks and tools for creating content to position your firm as a thought leader and the answer provider. Learn how to use social media effectively, when and how to implement email campaigns to convert, must-haves for your website, the virtual selling habits of successful online marketers and more. Suzan Chin-Taylor is CEO of Creative Raven and founder of The TUIT Group. Chin-Taylor has more than 25 years’ experience in creating cost-effective, innovative marketing communications solutions to help clients better understand their market, strategically position their organizations, build brand awareness, generate opportunities and develop business alliances. Chin-Taylor is an Everything DiSC Authorized Partner, delivering bestselling Everything DiSC tools that unlock the potential of an organization's people, improve working relationships and communication, strengthen management skills, elevate leadership, tackle conflict, and create lasting productive and empowering workplace cultures. Current and past clients include manufacturing firms serving the water, wastewater and municipal infrastructure industry, as well as plumbing, septic, portable restroom, trenchless technology and sewer service contractors. Her firms attract a wide range of clients — from fast-track firms that engage her team as an outsourced marketing department to midsize firms that need to improve management skills to international firms that need help with a specific project. Chin-Taylor holds a bachelor’s degree in marketing and master’s degree in marketing and international business. She is a frequent keynote speaker on branding, company positioning, digital marketing and publicity strategy.

Need a strategy to keep your techs busy in uncertain times? With the current economy and the level of competition in your industry, you have no choice but to stand out. The best way to attract and retain customers is with irresistible service. These 20 practical steps will strengthen your local reputation and the customer experience. We’ll cover a wide range of internal and customer-facing improvements you can start using today. Whether your ideal customer is residential families, contractors or franchisees, these actions will lead to lasting relationships and ongoing referrals. Desiree Grosman is a customer experience specialist for the skilled trades. With a focus on content marketing and copywriting, she helps businesses attract customers and create loyalty. From crafting handbooks, training outlines and meeting materials to writing advertisements, emails and website content, she transforms customer care from the inside out. As an unbiased consultant and idea-generator, Grosman can spot holes in your marketing and training strategy and provide expert advice on how to improve. Visit www.capitalcopywriter.com to breathe life into your customer experience.

With many buildings sitting empty during the COVID-19 pandemic, the risk of having a severe outbreak of Legionella bacteria increases. This bacteria can grow in stagnant water and poses a threat to municipal workers, as it can cause the potentially fatal Legionnaires’ disease. In this presentation, we will discuss the importance of testing water for Legionella. James Dyer, CEO of Genemis Laboratories of America, is a former pool and spa builder in the Washington, D.C., area and has been in the water business for decades. Dyer loves teaching about Legionella bacteria in swimming pool and spa water.Sandi Newman is a former educational consultant who worked with children with disabilities and transferred over after retirement to water testing, due to the fact that she wished to help water be safe for all. By 2050 there will be  50% increase of those who want fresh water. Newman holds a master's degree from Columbia University.

Explore how switching from time and materials to flat rate affects your bottom line. We will talk about operations changes and leadership concepts critical to a successful transition, as well as the secret to getting your employees excited about flat rate. Anja Smith has owned and operated a service company, All Clear Plumbing, in Greenville, South Carolina, with her parents since 2012. She is also a writer, speaker, coach and consultant under the brand Tradebiz Toolbox. Anja is a regular contributor to Plumber, Cleaner and Pumper magazines and has presented at multiple conferences and trade shows, including the Water & Wastewater Equipment, Treatment & Transport (WWETT) Show.

Don't be paralyzed by COVID-19; instead, be motivated. Use the time assets you have now to create a more stable future. Start perfecting your standard operating procedures. We will discuss in detail five standard procedures plumbers, drain cleaners and relining professionals should have in their SOP toolboxes. Attendees will learn current best practices that will help them now and into the future as COVID-19 becomes just a bad memory. At the end of the presentation, we will be sure to take time for questions. I'm passionate about this topic, and I'm grateful to share it with Plumber's readers.As the founding senior vice president of Zip Solutions, Russ Duker realized that plumbing and other service companies needed a way to empower technicians to grow sales without being smooth salesmen. The answer was field service management software, Zip Solutions. With a quickly evolving economy, Duker is passionate about helping business owners and managers grow their revenues and discover greater peace of mind, and he often worries that plumbing companies that don't adopt modern solutions will cease to function. Duker knows firsthand that businesses with inefficient processes tend to own their owners. With four decades of experience in the field service industry, including three decades as an owner and manager of multiple companies, Duker is determined to help plumbing, HVAC, electrical and other service businesses thrive today and into the future.

The COVID-19 pandemic has raised many questions about the short- and long-term impact of the virus on businesses. We will explore how the coronavirus will cause your current insurance policies to react to various issues, including current and future loss of business income, workers’ compensation, liability and insurance pricing. Learn actions you can take now to protect your business from getting sued and to communicate effectively with your employees, keeping them happy and working. Tap into the creativity of the larger business community by hearing what others have done to generate new business opportunities and implement precautions and protections. Mark Herring has been a commercial insurance broker for 34 years. He has had a national program for 28 years that specializes in providing insurance coverage to septage businesses. He currently insures more than 200 liquid waste removal/haulers. He has many clients that he has provided insurance to for more than 27 years. When it comes to understanding the industry of liquid waste, Herring has been the go-to guy for 25 years. Keeping a program of any type this long is almost unheard of. He has spent the last 22 years at Heffernan Insurance Brokers, which is one of the largest insurance brokers in the U.S., where he is a senior vice president. Heffernan Insurance Brokers specializes in program business and has done so for more than 30 years. Herring’s office is in Bend, Oregon. He has lived in Oregon for 54 years.

Are you wasting your marketing and advertising budget on campaigns that don’t generate leads? Learn how you can better measure the effectiveness of your print, radio or digital advertising campaigns. You’ll also see what digital campaigns perform best within the plumbing industry. Plus, we’ll show you how to structure all your marketing so you can easily measure the return on investment. Aimée Deraco, chief operating officer, and Brandon Schmidt, director of digital strategy, are part of the team at YDOP, an award-winning digital marketing company that helps home service companies get more leads online.

This course will explore the use of PEX piping for commercial plumbing installations. PEX offers many material advantages to traditional plumbing systems and has different characteristics that should be accounted for in design and installation phases to maximize its benefits. Domestic hot-water recirculation considerations will be discussed to explain the criteria for best preventing Legionella bacteria growth and reducing scald risks. Max Rohr is the marketing and Academy manager of REHAU in Leesburg, Virginia. He has worked in installation, sales and marketing in the hydronics and solar industries since 1998 and is a graduate of the University of Utah.

In response to the COVID-19 stay-at-home orders, many building plumbing systems are not being used. As they remain unused, water quality can deteriorate. To address this concern, the federal government, state governments, and individual companies or consultants have issued guidance to avoid or remediate health risks resulting from water-quality deterioration. These recommendations span "routine" and "recommissioning" practices and involve a wide variety of scope, length, detail and specific recommendations. This is problematic because some of the guidance contradicts others and not all recommendations are based in scientific data. This presentation will summarize water-quality concerns that may develop due to water stagnation, highlight common aspects of preventive and remedial actions, and provide an evaluation tool to assess the scope and quality of existing guidance documents. Dr. William Rhoads is a research scientist at Virginia Tech. His research explores applied environmental microbiology and chemistry in building drinking water systems, and it is an internationally recognized leader in opportunistic pathogen research. Rhoads earned his Ph.D. in civil and environmental engineering at Virginia Tech, where he was supported by the Charles E. Via Doctoral Fellowship, the American Water Works Association Larson Aquatic Research Support doctoral scholarship and the Alfred P. Sloan Foundation’s Microbiology of the Built Environment Program. His research has been recognized with honors, including the 2017 Outstanding Doctoral Student Award in the College of Engineering at Virginia Tech and the international 2017 CH2M/AEESP Outstanding Doctoral Dissertation Award.

Contractor businesses succeed and fail by how well they manage just three key areas: people, process and profit. In a successful company, each area supports the others, causing an upward growth spiral that can exceed your wildest expectations. On the other hand, when even one of these areas is weak, it can jeopardize everything you’re working for. Join us to discover how a few easy hacks can set you up for huge wins while avoiding common traps and triggers that destroy growth and make running your company harder than it has to be. Presenters Carter Harkins and Taylor Hill are the co-founders of Spark Marketer, a Nashville, Tennessee-based digital marketing company that works primarily with service businesses. They are also co-creators of the award-winning app Closing Commander, which helps contractors close more estimates effortlessly, and are co-authors of the book, Blue Collar Proud: 10 Principles for Building a Kickass Business You Love. Both regularly speak at service industry trade shows and conferences across the nation.

The ever-changing reality of COVID-19 has had a significant impact on plumbers and home service contractors. How do you stay in business when things are not business as usual? Learn how you can keep your crews busy, revenue coming in and serving your community in the midst of these uncertain times. Also hear how creative companies view this time as an opportunity to modify services and attract new business. Aimée Deraco, chief operating officer, and Brandon Schmidt, director of digital strategy, are part of the team at YDOP, an award-winning digital marketing company that helps home service companies get more leads online.