Some plumbers may scoff at the idea that a marketing makeover could dramatically amp up their service calls and revenue. Sunshine Ray, co-owner of Atlas Plumbing in Las Vegas, definitely is not one of them. After all, seeing is believing.Shortly after the company implemented a new branding campaign in June 2018, centered on new vinyl wraps for service vehicles and retro-looking technician’s uniforms, revenue doubled compared to the same month a year before. The rebranding effort also included a redesigned website and company logo, Ray says.The distinctive and dapper uniforms feature brown pants, light-gray shirts, brown suspenders, brown bow ties
