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Facebook, Instagram, TikTok and other social media — they can all be annoying, time consuming and distracting, but if you use them correctly, they can be a useful tool. More and more companies that we are profiling in Plumber magazine are telling us that many of their interactions with customers start because of social media. Either the customer sees a post on something like Facebook and reaches out or they see other “friends” recommending the company for work. Kim Yeagley, owner of Gold Canyon Plumbing, profiled in this issue is well-versed in social media. She is active on TikTok and Instagram, promoting what her
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