In 2023, it appeared Jason Birdsong had a good thing going with the business he and his wife Erin owned. They had a large staff, loyal customers and lots of work. But he was just about ready to hang it up. “I was exhausted, the cash flow wasn’t there, I was working 70, 80 hours a week and getting nowhere,” he says.What turned it around for him was a meeting with a friend at the WWETT Show that year. He learned that working harder was not what he needed to do. He just needed a different mindset and focus.The company,

















