Trademark Ties Help Gain Edge on Competitors

Calgary plumber uses data-driven, number-crunching strategy to ensure customers get the best service possible – delivered by Canada’s best-dressed technicians.
Trademark Ties Help Gain Edge on Competitors
Jay Bruzell uses a RIDGID SeeSnake camera during a pipe inspection.

Then Brham Trim established a plumbing company called Action Auger in 2001, his business strategy was simple: Be the lowest-priced plumber in Calgary, Alberta, Canada.

“I called every plumber and found out what they charged and set out to become the cheapest plumber out...

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