Cliff Lao, owner of Cliff’s Classic Care Plumbing, stands next to one of his unique plumbing service vehicles in Sierra Vista, Arizona. Lao uses the Plumber’s Pricing Manual to help set his prices for his company. (Photography by Mark Henle)
Setting a price for your work can be one of the trickiest things to determine when you’re starting a business. You want to hit the sweet spot of charging enough to turn a fair profit, but not too much that you lose customers.
Cliff Lao, owner of Cliff’s Classic Care Plumbing,...
