Building the Company Through Goal Setting

Setting even just one goal can help you lead your career and company to big heights.

Imagine sitting in your office — or your plumbing service vehicle — and not really knowing where your company is going. It’s a scary thought, isn’t it?

If you run your own business, you need to have goals in place of where you would like to see your company go in a year, five years, 10 years and maybe even longer. If you don’t, you’re almost flying by the seat of your pants and may not make the best decisions for your plumbing company.

Kalen Barker, whose company Bright Side Plumbing is featured in this issue, has set big goals for his company. He knows they’re lofty, but his goal will give him something to work toward with his company. Barker now knows what steps are needed to reach his goal and can implement them as the company continues to grow.

Without that goal, his company would become stale doing the same thing over and over and over with no growth or drive to become better. That’s when businesses begin to suffer.


It really isn’t difficult to set goals for your company. Just think about where you want to see your company in the next few years and how it can get there — through employee growth, customer growth, acquisitions or other methods. You’ll also want to put a price tag to it if you think it’s going to require some funding.

If you can’t think of goals for your company, look toward some successful entrepreneurs who have accomplished big things, like Steve Jobs, Elon Musk and Richard Branson. All of them were innovators and big-picture thinkers.

Barker is setting his goals by following author and home service expert Tommy Mello. He’s the author of Home Service Millionaire and the founder of A1 Garage Doors, a $50 million-plus home service business with over 200 employees.

After seeing what Mello has done with his company and he way he has expanded his garage door business, Barker has goals to do similar with his young plumbing business based in Overland Park, Kansas.

There is nothing wrong with watching what others are successfully doing and doing the same thing. All you have to do is tailor it to your company and your services.


After you’ve figured out a goal, take ownership of it. Don’t just make a goal and let it set there as a goal on paper. You need to work toward it every single day. Look at ways you can accomplish your end goal and what you can do today to help you get on that path. Maybe you need a drain cleaning technician on board to help you expand into that service, then start looking for one.

Maybe you need more customers to help your accomplish your goal. Then start expanding your company into other nearby service areas that will be easy to tackle for you and your team.

Be proud of the goal you are working towards and keep pushing to it. It’s not going to happen without some hard work and determination.


We’re still just early into 2022 and I want to know what your goals are for this year? Do you have specific goals for your employees, yourself or your company? Let me know by emailing me at or calling me at 715-350-8436.

Enjoy this issue! 


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