The FreshLime Customer Retention Platform unifies existing customer and transaction data to automatically connect with customers that are most likely to buy again soon. The program simplifies marketing so business owners can focus on providing excellent service. Why do millions of people continue to use Google to search for plumbers or HVAC services near them when they have probably used a service in the past? Why aren’t they just calling the company they have used before back? A 2017 study found that for most (81 percent) it’s because they can’t remember the last service provider. The program helps change a customer’s mindset from “I’ll Google plumbers near me,” to “I know a guy.” 714/330-7161; www.freshlime.com.