Multiplier Effect

Smartly branded trucks, a clever company name and marketing consistency boost a Texas drain cleaner’s business
Multiplier Effect
Hassell Free Plumbing’s eye-catching trucks testify to the power of effective branding. The clever name is the brainchild of owners Sandi and David Hassell. (Photos courtesy of Hassell Free Plumbing)

Hassell Free Plumbing in Gun Barrel City, Texas, owns just four service vehicles. But people who live in and around the large, three-county area the company services in East Texas think the company owns a much larger fleet of trucks.

Why? Company co-owner Sandi Hassell credits what...

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