![Finding Your Niche Could Eventually Lead to More Services](https://cole-plumbermag.imgix.net/https%3A%2F%2Fwww.plumbermag.com%2Fuploads%2Fimages%2Feisen_plumber022118_22.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-1.1.0&q=75&w=1024&s=9615f6fa89f6a20654f78df965768e60)
Joseph Wood, owner of Boston Standard Plumbing and Heating in Boston. Wood identified air conditioning units as a market demand and expanded his niche to include installation, service and repair of residential air conditioning units. (Photography by Scott Eisen)
It didn’t take long for Joseph Wood to find his niche in the plumbing industry.
As the son of a plumber, he would ride along with his dad for service calls, giving him an early introduction to service and repair. He earned additional experience while working as an apprentice for...