Arizona Plumber Uses Classic Cars to Get Attention

Plumber’s novel business approach shatters industry stereotypes, drives brand recognition
Arizona Plumber Uses Classic Cars to Get Attention
Cliff Lao (right) and son, A.J. Lao, with their 1 1/2-ton 1957 Studebaker Transtar truck near Sierra Vista, Arizona. The company uses only older model vehicles as its service vehicles.

Hobbies and work don’t often intersect in the business world. But at Cliff’s Classic Care Plumbing, co-owner Cliff Lao combines a passion for classic, vintage vehicles with classy uniforms and exemplary service to redefine negative stereotypes about plumbers, as well as create a...

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