Drain Cleaner Spends Money to Make Money

California cleaning contractor starts with a focus on residential customers, and along the way finds other avenues to profitability.
Drain Cleaner Spends Money to Make Money
Express Sewer & Drain hydro operator William Blake, left, and owner/operator Bill Heinselman use the Perma-Liner Top Gun inversion unit to install a liner. (Photo by Sang Heinselman)

Four years after establishing his company in the Northern California suburb of Rancho Cordova, Bill Heinselman was stunned when he was offered $1.5 million for the operation. The deal also included a lucrative salary and benefits package for Heinselman and his wife, Sang, a civil...

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