Figure 1 – The business owner can adjust the appearance of the calendar and insert the company’s logo so that it appears identical to other pages on the site. They can control the colors, fonts and other visual elements so that it looks professional and tightly integrated with the company’s own graphics and branding. (Graphics courtesy of BookFresh)
The typical contractor books flights, hotels and rental cars online, buys books online and watches movies online, but books appointments with clients exclusively over the telephone.
“Every type of consumer, whether of business services or consumer products, expects the ability to...
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