When the investors in a drain-cleaning franchise in Minnesota decided to leave the fold and form their own plumbing company, they needed a high-impact and memorable marketing program that could quickly create a strong brand identity.
Enter Paul Bunyan Plumbing & Drains, which completely embraced the beloved Minnesota legend on every level of an integrated marketing plan, from vinyl vehicle wraps, technicians’ uniforms and invoices to direct-mail campaigns, a website, and radio and television commercials.
Established in October 2019 in New Hope, a northwestern suburb of Minneapolis, the company had to quickly make a significant branding statement. Why? It effectively was starting
