Coaching, Branding Help Plumber Develop His Company

Armando Ramos got his start offering cheap drain service via Craigslist ads, but his company quickly grew thanks to a savvy rebranding and some sound third-party business advice

Coaching, Branding Help Plumber Develop His Company

Armando Ramos, owner of Plomero en Phoenix, poses in front of one of his service vans.

When Armando Ramos decided at age 19 to open a plumbing business in Phoenix in 2010, he was the definition of a business rookie — a one-man operator who unclogged drains for $50 a pop and relied on Craigslist ads to attract customers.

Now the owner of Plomero en Phoenix (Plumber...

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