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Members of the Atlas Plumbing team in Las Vegas wear their rebranded uniforms. From left are co-owner Rod Ray and technicians David Smith, Eliseo Banuelos, Brandon Bilyeu and Danny Lloyd.
Some plumbers may scoff at the idea that a marketing makeover could dramatically amp up their service calls and revenue. Sunshine Ray, co-owner of Atlas Plumbing in Las Vegas, definitely is not one of them. After all, seeing is believing.
Shortly after the company implemented a...
