Uniforms, Wraps Bring Company New Life

A more uniform approach to branding helped Las Vegas plumbing company hit the marketing jackpot

Uniforms, Wraps Bring Company New Life

Members of the Atlas Plumbing team in Las Vegas wear their rebranded uniforms. From left are co-owner Rod Ray and technicians David Smith, Eliseo Banuelos, Brandon Bilyeu and Danny Lloyd.

Some plumbers may scoff at the idea that a marketing makeover could dramatically amp up their service calls and revenue. Sunshine Ray, co-owner of Atlas Plumbing in Las Vegas, definitely is not one of them. After all, seeing is believing.

Shortly after the company implemented a...

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