John Haughwout markets his Free Flow Plumbing company with the same elan he brings to a door when answering a service call. That is, there are plays on words on his website and quips in conversation with customers. The Solon, Ohio, business owner is a people person and his marketing reflects that focus.
A favorite treat customers receive every year is a wry Christmas card. One year it featured the Haughwout family — mother, father, daughter and son — dressed in festive holiday garb and standing around a toilet with a tinsel Christmas decoration sprouting from the bowl. They were flush
