Jobber, a leading provider of home service software, recently released its latest Home Service Economic Report: 2024 Review and 2025 Outlook. The report features expert insights and proprietary data aggregated from more than 250,000 residential cleaners, landscapers, HVAC technicians, electricians, plumbers, and more, who run their businesses using Jobber.
After successfully navigating a challenging 2024, the report indicates that home service businesses are regaining momentum, fueled by strengthening consumer spending, a recovering housing market, and accelerating digital adoption.
"Our latest report highlights how businesses navigated shifting consumer demand, leveraged digital tools, and adapted their pricing strategies to stay competitive in 2024," says Sam Pillar, CEO and co-founder at Jobber. "Despite lingering inflation concerns and uncertainty around interest rates, our data shows that demand for home services is rebounding. As the economy stabilizes and policy decisions unfold in 2025, home service entrepreneurs have a strong opportunity for growth and long-term success."
Consumer Demand Rebounding
While 2024 saw fewer jobs being scheduled, businesses maintained revenue by adjusting pricing and increasing job sizes. Late-year improvements suggest consumer confidence is returning, positioning 2025 as a year of renewed growth.
Home Values Driving Renovations
Single-family home prices jumped 5.8% in Q4 of 2024, increasing homeowners' willingness to invest in upgrades, repairs, and remodeling projects.
New-Construction Growth
A late-year surge in housing starts signals rising demand for new builds, creating more opportunities for home service professionals.
Digital Payment Popularity Soars
Nearly half of all transactions on a dollar basis were made digitally in 2024, and trends suggest that digital payments could surpass 50% in 2025.
"We have a positive but cautious outlook for 2025," says Abheek Dhawan, senior vice president of Strategy and Analytics at Jobber. "Home service businesses are seeing more new work get scheduled, steady revenue growth, and a continued increase in digital adoption. On the other hand, there is considerable political uncertainty at the moment, which could impact businesses when they're purchasing materials. On the whole, the home service category remains a critical driver of economic activity in America, and one that is relatively insulated from volatility."
To download the Jobber Home Service Economic Report: 2024 Review and 2025 Outlook, visit: getjobber.com/home-service-reports/feb-2025.
