Some free newspaper publicity can expose you to potential new customers. But the quality of that coverage greatly depends on you.

Make a name for your plumbing business with a low-cost microbranding approach.

Making a great impression is a lot easier with a clean, well-stocked service van.

Face it, your service wrap design stinks. Find out what you're doing wrong, and learn how to create eye-catching graphics.

Find out why your business can (and should) use online marketing and Web design