Radio Ads Build Plumber’s Brand

Ed Zeitler’s recipe for effective marketing has been a combination of a catchy slogan and his children doing the radio recording

Word-of-mouth referrals often serve as a plumber’s best, and least expensive, form of marketing. But at Zeitler Plumbing in Cecil, Wisconsin, third-generation owner Ed Zeitler says radio advertising has also played a key role in helping his family business thrive.


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