Bytes The Tall Tales Customers Tell: Navigating Deceptive Stories in PlumbingAs a plumber, you've likely heard it all, just like @colemetge on TikTok. Whether it’s out of embarrassment, fear of... July 18, 2024
Online Exclusives How AI Tools Can Prevent Your Business From Losing Customer Leads We have seen an uptick in businesses wanting add-on services. They are looking into new products and new services that complement what they... June 05, 2024
Online Exclusives How Social Media Videos Can Transform Your Business Marketing In the ever-evolving digital landscape, your trusty toolbox now needs a smartphone alongside that wrench. Social media video platforms like Instagram, TikTok and... February 06, 2024
Online Exclusives What I Wish I Knew Before Starting a Plumbing Business Starting a plumbing company comes with a unique set of challenges and understanding certain aspects of the business beforehand can help set... January 24, 2024
Online Exclusives Is 2024 a Defining Year for Home Service Businesses? A new year, 2024, is here and business owners in the home service sector are bracing for a year that promises both... January 11, 2024
Online Exclusives How to Craft Stories That Resonate With Customers During a recent conversation with a client, it became clear that there was a disconnect between what he thought was important and... December 11, 2023
Online Exclusives Managing Your Company’s Online Review Profile to Maximum Benefit In today's digital age, your company's online reputation matters more than ever. If you are guessing and not paying attention, that reputation can... November 01, 2023
Online Exclusives Serving Customers Post Natural Disaster The effects of a natural disaster are devastating, and survivors are often left with one basic question: Where will I live now? Disaster... October 03, 2023
Online Exclusives Customer Follow-Up Crucial to Avoid Wasted Business Opportunities Hey, did you hear that? The sound of new business circling the bowl and getting ready to go right down with a... September 07, 2023
Online Exclusives Understand the Connection Between Emotions and Consumer Choices It is no secret in the financial industry that sentiment plays a huge part in whether customers will invest or not. In... July 10, 2023
Online Exclusives Responding to Customers Quickly is Imperative I call it the 10-minute window. That's the time you have to respond to a phone call from a customer to ensure you... May 17, 2023
Online Exclusives Honesty Always Being the Best Policy Rings True for Plumbing Firm Integrity is a big issue for consumers when they hire plumbers. Unfortunately, there’s no honesty test or truth serum available to customers... May 02, 2023
Editorial Is Your Crew Suffering From Service Fatigue? Does it feel like no matter how hard you try to please your customer, it isn’t enough? Are you in charge of... April 27, 2023
Editorial Tracking Your Business With the Help of Stats As a bowling coach I find myself looking at statistics all the time. Looking over what my team just did over the... March 29, 2023