After nearly a century of being family-owned and -operated, Frasier’s Plumbing, Heating & Cooling started to make a transition in 2014. Fourth-generation owners Phil and Joanna Frasier passed control of the company to a management group so that they could focus full-time on a second business outside the plumbing arena.But under the new management, Frasier’s Plumbing floundered and the company began losing the critical pieces that had made it a stable part of the business community of Rhinelander, a city of about 8,000 people in northern Wisconsin, for decades. Over the course of only five months, the business saw a
















