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Rich Swanger, employee of Backlund Plumbing in Omaha, Nebraska, uses his phone near one of the company’s trucks in the shop. The company’s trucks are outfitted with a wrap showing the company’s name and contact information on the sides. On the back, the company highlights its use of natural gas. (Photo by Matt Ryerson)
If you’ve seen vehicle wraps in your area advertising other local businesses, you may have wondered if it makes sense for your company. If you ask Todd Stuart, president of SignZoo, he’ll most likely say, “Definitely.” In fact, the Outdoor Advertising Association of America says that more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers. Here’s what you need to know before investing in this unique form of advertising. LARGE OR SMALL A vehicle wrap is a digitally printed mobile billboard that is professionally installed on your vehicle. Wraps can encompass the entire vehicle or
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