Several years after getting his plumbing license, Bill decided it was time to open his own company. Bill considered himself an above average plumber with great customer service skills.
How hard could it be to run his own, successful, plumbing company? Bill did what many new companies do: Bill decided to base his prices on what his competitors are charging. A year or so after starting his business, Bill hired another plumber. The sky was the limit! The phone almost rang enough to keep both plumbers busy, which was OK because Bill was wearing a lot of hats. He was
