![Contractor’s Daughter Dives Into Plumbing Trade](https://cole-plumbermag.imgix.net/https%3A%2F%2Fwww.plumbermag.com%2Fuploads%2Fimages%2Fwf_tx_pete_johnson_029.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-1.1.0&q=75&w=1024&s=81ffb93bdab3a685b6de4ea0ffc91fe5)
In business, it’s important for companies to differentiate from competitors, especially in highly saturated markets. In Wichita Falls, Texas — a city with a high concentration of plumbers — Pete Johnson proudly holds a differentiation card that competitors will find difficult to...