It’s Time to Get Creative With Company Names

Company’s intentional error spells out the importance of a catchy business name.

It’s Time to Get Creative With Company Names

Nate Patterson’s plumbing company has a unique way to catch the attention of potential customers — the misspelling of correct to “Korrect.” The company was named that by his grandfather in the 1950s. (Photo courtesy of Korrect Plumbing, Heating & Air Conditioning)

If you think the word “Korrect” in Korrect Plumbing, Heating & Air Conditioning is misspelled, you are, well, correct. It sticks out like a 60-inch pipe wrench in a pile of hand tools.

And that’s what company founder Ivan Patterson undoubtedly had in mind when he established...

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