Henry Plumbing has been around for 54 years, so it knows a few things about how to succeed at business. Further evidence: It has grown from five employees to 27 and has expanded its business model from new construction only to a full-service construction and installation/repair plumbing house. Yet five years ago, Henry Plumbing still saw a need to get serious about marketing the firm.

“It has been a five-year journey, but our marketing and PR outreach have really helped the business become the first in mind with customers,” says Tonya Reed, who owns the Savannah, Georgia-based company with husband Todd.

Reed outsourced the marketing effort by working with a Savannah marketer, Mia Mance. The ongoing campaign involves Facebook and other social media, advertising in publications that target specific neighborhoods, and occasional partnering with local news organizations. 

The Reeds are also heavily involved in supporting local public institutions. Notably, they support the Alee Shriners, a Masonic organization that helps children get to Shriner hospitals for treatment. The Reeds promote the program through public outreach initiatives.

Some types of public exposure are more valuable than others, of course. For example, Henry Plumbing was named Best Plumber in the State of Georgia in 2021 in a poll by Georgia Business Journal. You can’t buy that kind of publicity. 

Read more about Henry Plumbing in the March 2022 issue of Plumber magazine.