Camera Dispels Customer Skepticism

Plumber relies on sewer inspection system to answer customers’ questions with certainty

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Master plumber Ed Zeitler has invested in a lot of tools and equipment over decades of plumbing. But one has proved especially valuable to his northeastern Wisconsin firm, Zeitler Plumbing: a RIDGID SeeSnake inspection camera system.

“The SeeSnake is nice because it shows us exactly what the problem is and where it’s located,” he says. “That’s really huge for us. Sometimes you auger a drain and get roots back, but you still don’t know the extent of the problem if you can’t see it.”

The ability to show a customer what’s wrong with a sewer line also goes a long way toward dispelling the skepticism from customers that often arises when they’re faced with an expensive repair.

“We’re all human,” Zeitler notes. “And if someone tells you the only solution is digging up a sewer line, it’s only natural for customers to think, ‘Of course you’re going to say that.’ But if I can show you on camera what the problem looks like, maybe a broken pipe or a belly in a pipe, then it sets in a little deeper. Seeing is believing.”

Zeitler bought the SeeSnake about 10 years ago and says it was a worthwhile investment. In particular, it differentiated his company from competitors because not many other outfits had an inspection camera. He liked the unit because it’s light enough to carry and was reasonably priced.

“It’s a good entry-level camera,” he says. “It does what we need it to do — show us what the problem is. I think it should be a standard piece of equipment for plumbers. It answers a lot of questions you otherwise wouldn’t get answered.”

Read more about Zeitler Plumbing in this full profile featured in the May issue of Plumber magazine.


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