Smart Water Technology Provides Growth Opportunity

Home automation is a growing trend and that includes plumbing systems. It could also be an untapped area of potential for your business.

Smart Water Technology Provides Growth Opportunity

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New home-automation products are hitting the market on almost a daily basis. Homeowners can now automate almost anything in their homes — lights, garage doors, windows, blinds, appliances, clocks, speakers, door bells, surveillance cameras, home-security systems, climate-control systems, cleaning systems, sprinkler systems, lawnmowers. Even food preparation.

So, what about plumbing systems? If you think about it, homeowners would love to be connected to their plumbing systems. What if a pipe bursts when they’re away? Or there’s a tiny leak that’s been quietly wasting water (and money) for months? For those who get their water bills only on a quarterly basis, that little leak could add up to quite a big cost over time, not to mention the tragic waste of a precious natural resource.

It doesn’t even necessarily have to be a leak. There are those forgetful homeowners (or their children) who leave the house with a faucet running continuously. I’ve even heard of pets (typically cats) that accidentally turn on faucets and leave them running for hours until the homeowner returns to find little Fluffy has just wasted hundreds of dollars down the drain. Certain smart water-detection systems can alert homeowners of abnormal water events such as these.

Major Opportunity

If you haven’t thought about capitalizing on this major trend, now’s the time. Intelligent water is the next frontier in the connected home, and you, the residential plumber, can benefit greatly from this new technology. Adding a smart water technology offering to your plumbing business is a great way to attract new customers and offer a valuable new benefit to existing customers.

Water leaks and water misuse are real, and every homeowner has experienced a water incident at one time or another. If you’re still not convinced, here are some interesting stats that might make you think differently.

  • According to the Insurance Information Institute, water damage accounts for almost half of all property damage claims.
  • About one in 50 insured homes has a property damage claim caused by water damage or freezing each year.
  • Water damage ranks as the second most common home insurance claim.
  • Of homeowners who have experienced a water leak claim in the past two years, 57 percent spent more than $5,000 on clean-up costs, and 15 percent spent $20,000 or more.
  • 41 percent of homeowners say a device that alerts them to water leaks is highly appealing.

How do you get started?

The Phyn Plus smart water assistant
The Phyn Plus smart water assistant

First, do your research. Certain manufacturers now offer smart water systems that are designed specifically with the professional plumber in mind. In fact, there are systems that are exclusively for the professional plumber. For example, the Phyn Plus smart water assistant and shutoff is a connected plumbing device that can only be installed by a plumber in the Pro Squad network.

These are the types of devices you’ll want to add to your business. They support the professional plumber and protect homeowners from the disasters that can happen with DIY debacles.

It’s helpful if you’re familiar with the internet and have some tech savvy. But for the products that are installed only through an exclusive, professional network, you can get the training you need right from the manufacturer. All that’s required is a willingness to learn.

Homeowners are craving new ways to get connected to the things in their homes, and they are willing to pay for it. Why can’t you be the one they pay for it? Plus, when there a leak is detected in their homes, guess whom they’ll call?

Build a Long-Term Customer Base

These smart water technology systems are a wonderful revenue generator for anyone in the plumbing industry — from the established contractor to someone just breaking into the industry. They can apply to any type of application, from new construction to remodels to re-pipes. Essentially anywhere there’s residential plumbing, these systems will work.

Think about how great it would be to have your customers calling you straight from their connected devices’ app whenever they need service due to a leak. It takes the guesswork out of the equation for homeowners regarding the best professional to call for the job, and it ensures a faithful client base for you. Win-win.

If you’re ready to up the ante in your business to offer a smart water leak detection system, think about all the positives it can provide and how easy it can be to get trained and up and running on something that is only going grow in demand. You could be one of the first in your area to offer it, opening doors to customers you might never encounter otherwise.

About the Author

Kim Bliss is the content development manager at Uponor. She can be reached at


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