Why Should They Hire You?

Being knowledgeable and having people skills will put you ahead of the pack.

Why Should They Hire You?

Randy Lorge

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I think the question of “Why should they hire you?” can be looked at from two different perspectives.

The first perspective being: Why should a customer hire your company for its plumbing needs?

The second perspective is: Why should a contractor hire you to work for their company?


I would like to believe that as a plumbing contractor, you have given this question a lot of thought and are currently doing something to address the matter. If you’re not, then it’s only a matter of time before the phone is going to stop ringing with customers asking you for quotes and service calls.

The country as a whole is expected to experience a fairly good construction year in 2018. With that said, what are you going to do if, and when, it changes? What’s going to set you apart from the next plumbing contractor when a customer is in need?

Of course the first thing that usually is blurted out by a customer is “How much do you charge?” or “How much is that going to cost me?” Establishing your pricing is entirely up to you of course, but we know that it is a large factor in the decision-making process for your customers. In my opinion, the cost should be looked at not only from a dollars and cents perspective, but it should consider the quality, craftsmanship, and dedication to serving the customer, as well as service after the sale.

How well is your company selling those factors?

Quality — What type of products are your customers getting for their dollar? Today’s product market is so diverse and rapidly changing that it can almost make your head spin. But are you keeping up with the changes?

A good friend of mine, and a great plumbing contractor, sent me a picture text awhile back. The picture was of a water heater he had just installed using his new copper fitting press tool. He stated, “I broke down and bought the tool, it probably saves me a good half hour on an install.” But in the next sentence he stated how he felt guilty about not soldering the job. He felt as if he was “cheating” in a sense on being a craftsman plumber.

I had to chuckle because in the next message he stated he was so busy he had to get going. Meaning, that extra half hour he saved on this job allowed him time to get to another project he may not have gotten to without using the new product he had chosen.

Craftsmanship — Dictionary.com defines a craftsman as: (1) a person who practices or is highly skilled in a craft; artisan (2) an artist.

The brush and the canvas do not define the artist, nor do the tools or products we as plumbers use. It is how we apply our skills to do the job and create the “wow” factor with what we have to work with that truly sets us apart from each other.

Dedication to serving the customer and service after the sale — How well you address this could very well be the factor that makes or breaks your company. My dad always told me, “Try to never burn a bridge in life; you never know when you may need to cross it again.” So how is your company shoring up those “bridges?” Do you do something special for the customer that shows your appreciation for being selected to do the job?

Another friend of mine, who is also a plumbing contractor, has a goal to always do one thing special for a customer when they get a job. Sometimes it’s as simple as bringing their garbage can from the street to the home when they realize it was recently picked up. Sometimes it’s a simple conversation, just a couple minutes of listening to a customer or sometimes striking a conversation up about something they notice is important to the customer.

Regardless of what you decide, you need to find that nugget, that “wow” factor, or that “I’ve got to tell my friends on social media” about this plumbing contractor, that continues to make sales for your business.


We’ve all heard about the shortage of people going into the plumbing trade and how there’s going to be a worker shortage in the near future as baby boomers retire. With that being said, contractors are going to be looking to fill these positions. The market is going to be very competitive and lucrative for plumbers who have the right skill sets.

So what is going to make you the plumber to be hired?

Experience is key, but it is not the only factor that will be looked at. What can you bring to the table that your competition will not? Investing in your future — training, education, and people skills (aka soft skills) will play largely into whether or not you will be hired.

In today’s world, things are changing at an incredible pace. You must stay connected with the plumbing industry. To do this, become a member of any of the various trade organizations out there and get involved.

Organizations such as the Plumbing Heating Cooling Contractors, The American Society of Plumbing Engineers, and the International Association of Plumbing and Mechanical Officials, to name a few, strive to stay on top of what’s new, as well as up and coming topics that will affect the plumbing industry.

By knowing what the next “big thing” in the industry is, you will be able to seek out education and training on it and master the skill. You’ll be able to acquire the certifications you’ll need to be the best you can be in the trade.

Lastly, but almost more importantly, you need to have the soft skills required to be successful not only in your job, but in life. Things like being on time for work, communication skills, critical thinking, and leadership are just a few of the skills employers will be seeking, in addition to your experience, education, and training.

Whether you’re a perspective number one or number two player, the answer to “Why should they hire you?” lies in what you do to make them want to hire you.


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