TikTok isn’t just for teens that perform eye-catching dance moves or lip-sync to the latest jams. Contractors like Plomero en Phoenix (Plumber in Phoenix) find the social media platform to be a great marketing tool, too.
“TikTok helps you connect with an audience on a more personal level,” says owner Armando Ramos. “You can do things on TikTok you wouldn’t do on Facebook. Like if I talk like a plumber, it would be inappropriate on Facebook. But on TikTok, viewers just think I’m being real — they find it authentic.”Ramos started using TikTok in 2020. He shoots his own videos and
