American Standard launches faucet marketing campaign

American Standard, in partnership with Minneapolis-based branding and advertising agency Solve, launched a $7 million national faucet marketing campaign. “The Life of Your Faucet” includes TV, radio, consumer and trade print, digital, paid social and in-showroom/digital video. American Standard’s 2016 line of faucets includes new designs and fresh styles for the kitchen and bath. The collection is the work of a team led by Jean-Jacques L’Hénaff, vice president of design.


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