It’s Show Time

Get the most out of your attendance at the AHR Expo in Atlanta.

It’s Show Time

The 2019 AHR Expo will be held in Atlanta from Jan. 14-16, with over 2,100 exhibiting this year.

The 2019 AHR Expo is the industry’s largest HVACR event, hosting thousands of industry professionals and more than 2,100 exhibiting companies each year. The 2019 show returns to Atlanta for the first time since 2001, with show dates set for Jan. 14-16.

Spread over two halls, the AHR Expo will be held at the Georgia World Congress Center and is poised to be an eventful year for HVACR with technological advancements in the Internet of Things and automation. Existing exhibitors are set to return with new debuts and add-ons to existing products and services, and many new exhibitors are filtering in from crossover markets helping to advance the HVACR industry.

With so much to see, use these tips to take full advantage of your time at the show.

BE INTENTIONAL  

Attending a trade show can be of tremendous value to your professional growth, as well as a great way to guide your company’s progress in the industry. But getting the most out of your experience means more than just attending: It’s important to make a plan and be intentional. You can do this by preparing in the months leading up to the show; set goals for yourself as an attendee, or for your company if you’re attending as a representative. Make a list of all the things you’d like to take away and areas of specific interest for meeting your goals.

Once you have goals in mind, make a specific plan for each day of the show you plan to attend. Use the Map Your Show planner tool on the AHR Expo website to help guide you. The show planner lets you save exhibitor profiles, calendar entries and any agenda items you may need as a quick reference. You can even add personal events and see a full listing of education and speaker sessions that can help you make the best plan to meet all the goals on your list.

MAKE A PLAN

Setting goals has no purpose if you don’t follow through on plans that help you meet them. Spend some time on the show website exploring exhibitors to pinpoint those that provide answers to your goals. Once you’ve compiled a list of exhibitors you’d like to connect with, spend some time drafting questions that help you get the answers you’re looking for.

Make sure to explore the AHR Expo’s education series and take advantage of sessions and classes that further your expertise. The show’s education program amasses over 120 sessions featuring the latest industry trends and best practices and professionals from the industry’s leading HVACR organizations. This is a valuable opportunity to hear firsthand what’s in the industry pipeline for the year ahead. This is a great way to uncover new technologies for your company or to discover new partnership opportunities or potential leads.

In addition to the free sessions, there will be many opportunities for continuing education. All courses hosted in this series are approved for continuing education units and are a great way to maintain P.E. licensure. For these sessions, advanced registration and fee payment are required prior to the show.

ENGAGE IN CONVERSATIONS

If you’re not doing so already, make sure you’re following the AHR Expo social media pages. Here you’ll find real-time updates of announcements and tips that may assist in your planning. It’s also a good idea to post on your personal or company social media pages while at the show; be sure to use show-related hashtags (#AHRexpo, #HVACR or specific names of exhibiting companies or speakers) so others in attendance can follow your experience and stay connected.

You should also engage in conversation with your current customers prior to the show to lay the foundation for mutual expectations. Trade shows are a vibrant atmosphere to meet customers in a supportive environment. This is a great way to open the conversation to new partnerships or ways you can enhance your existing relationships.

TIPS FOR SHOW DAYS

Pick up a show directory when you arrive. The directory is organized with a detailed breakdown of product categories and ordered by booth number. This will help you stay on schedule with your itinerary and maximize your time at each targeted booth. This simple tip can save you a surprising amount of time. You can also pick up a paper floor plan that can be used to mark up with the booths you want to visit. This way you can stay on track without missing opportunities, and stop in any booths on your path that may be of interest.

Take advantage of less-busy times on the show floor. Typically this is the later afternoon or on Wednesday, the last day of the show. During these times, you can avoid crowds that slow down your pace when navigating from booth to booth. What’s more, this is valuable time spent with experts at each booth since there will be less competition for their time and you’re less likely to waste time waiting for a representative to be available to answer questions.



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