Business/Marketing/Sales

It’s commonly said that your marketing is only as good as the numbers tell you it is. But knowing your numbers is sometimes...

The results of a study performed by Perceptyx, a company that specializes in employee surveys and people analytics, should serve as a...

Four years ago, when I talked with Wright Thompson about his book The Cost of These Dreams, he called Taylor Swift “the most incredible...

Make no mistake: Running your own business can be a lot of fun. There’s no feeling that’s quite as good as building...

Do you have a Negative Nancy or Toxic Tim that you’re keeping longer than you should? Would you let them go if...

TikTok isn’t just for teens that perform eye-catching dance moves or lip-sync to the latest jams. Contractors like Plomero en Phoenix (Plumber...

As digital marketers, we often get questions about, well, digital marketing. But we often see companies relying on nothing but online marketing...

The COVID-19 pandemic disrupted business operations like nothing we’ve experienced in the modern era. As providers of essential services, some companies like plumbers...

It’s often said that there is power in numbers, and Nexstar Network is proving that true in the plumbing industry. Nexstar Network,...

To run a successful operation, employers must safeguard their greatest asset – their employees. The unpredictability of accidents and injuries in the workplace...

Employer branding is the external perception of what it’s like to work at your company. It has always existed in some form,...

My client (his construction company built factories) walked into the conference room where I was writing a keynote for him and tossed...

The newest coming-of-age cohort that’s beginning to shift workplace dynamics is Generation Z, generally defined as the 72 million or so people...

In the ever-evolving digital landscape, your trusty toolbox now needs a smartphone alongside that wrench. Social media video platforms like Instagram, TikTok and...

If you want your business to outlast you, you’ll need to put a succession plan in place. But for any succession plan to...

The beginning of the 2023 tax filing season was Jan. 29, so now is the time to get a start on preparing filing...

Peers helping peers. That’s the story behind an organization that EJ Plumbing, of Santa Clara, California, joined about a year ago. It is...