Business/Marketing/Sales

Iowa’s Becky and Tim Peltzer benefited from cloud-based file backup and careful documentation of equipment and spending when fire took down their office.

You know that it’s important to be active on social media, but what type of content will actually attract the attention of people and maybe turn them into paying customers? Here are some ideas.

An agile workforce can more easily navigate change and turbulence

Deborah and Brian Poole have taken a methodical approach to growing their plumbing franchise to ensure it can withstand any future obstacles and challenges

Regular one-on-one talks with crewmembers creates a better work environment for everyone.

The end of the year is a good time to assess where you stand with your profits and expenses and if there are any problems affecting your bottom line that can be remedied

If you’ve yet to incorporate much social media into your marketing strategy, here’s some advice on using it to get you started

Small businesses are vulnerable to cyber attacks because they’re more unlikely to be equipped to handle them, so it’s wise to seek out some protection in the form of insurance

If you heavily use Facebook as part of your business marketing efforts, you’ll want to make sure you avoid any practices that could land you a temporary suspension from the social media platform

Managers should strive to create environments that engage employees and bring out their best

With multitude of advertising avenues, it’s important to have a consistent brand to pull in and keep those new customers.

Change is hard, but the small-business owners unafraid to try something new will weather tough times and emerge as leaders in the field.