Business/Marketing/Sales

Building a company that prides itself on earning a customer’s loyalty for life and continuing to do so after two decades in...

It’s a great irony that the discipline policy preferred by most companies is called “progressive.” The word progressive means “making favorable progress...

As a small-business owner, it’s only natural that you might sometimes feel daunted. No matter how hard you try, you may never...

It’s commonly accepted these days that different generations of workers — whether they’re millennials, baby boomers or Gen Xers — require different...

We’ve written before about how tough it can be to stand out and rank at the top of online search results in...

There’s more to developing happy and engaged employees than just counting steps, calories and reps. While many companies devote significant resources to employee...

What is your niche? Yeah, that can be a tricky question to answer. And, do you really need a niche? The answer should...

Some plumbers don’t want anything to do with drain cleaning beyond the occasional clogged kitchen sink or bathtub. Then there are plumbers...

Working together is a wonderful thing — except when it’s against the law. Let’s say you have a great customer base on...

Add up all the time lost while struggling to find the right equipment or product in a truck, workshop or warehouse; now...

Any historian will tell you that international trade, the enormous success of the United States as a colony, and later as a...

There’s no question that online customer reviews should be an essential part of any plumber's marketing efforts. In fact, experts say that...

As a business owner, you’re not only the one who signs the paychecks: You’re the face of the company. You’re its primary...

We've been running our family plumbing business for about seven years. During that time, our definition of “success” has shifted dramatically. At first,...

Tax season is now in full swing and it’s time for business owners to take stock of the previous year. Don’t get...

Your company’s website has two main purposes: to educate your customers and sell your brand. But with the rise in importance of Google...

Reading through complex insurance policies and understanding what’s covered and what’s not doesn't sound appealing. But Nicole Murray — who worked at...