Business/Marketing/Sales

A strategic market analysis may uncover competitive disadvantages or push you in new directions to find greater profitability

Idaho contractor’s growth spurt illustrates the power of radio and TV advertising

Consistently highlighting your company’s expertise will gradually build your reputation over time, helping to keep you in the public eye and leading to more customers coming on board

Mike Brewer carefully did his due diligence before fully committing to a franchise opportunity, but 16 years in, he’s satisfied with how it’s helping him grow the service side of his plumbing business

Establishing a solid strategy for passing on your business — whether it’s staying within the family or transitioning to a different owner — can only be accomplished by doing some planning well ahead of time

You’re likely already competing against enough legitimate companies in your service area for visibility on internet business listings and don’t want your ranking position further hurt by spam. Here’s what you can do about it.

Rather than use exit interviews to glean insights from departing employees, consider taking a more proactive approach with ‘stay’ interviews

Don’t get caught up in these counterproductive practices that will hurt your company in the long term

Referrals are a way for you to not only provide help for your customers, but also get some in return from other companies

The coronavirus has turned the business world on its ear. But there are ways to strengthen your plumbing company’s position in tough times.

Strategies targeted at improving the customer experience don’t have to equate to higher expenses