Customer reviews matter — and not just for the business owner’s ego. Reviews and star ratings, posted to sites like Yelp, Angie’s List, Facebook and Google, help other customers make confident and informed decisions. A five-star review can give you just the edge you need over a similar company that doesn’t have any reviews to speak of. Plus, reviews are key signals to search engines, which means that getting a lot of reviews can make your brand more visible to Google users.But actually getting those reviews is easier said than done. Consumers are often eager to provide ratings for a restaurant
