Marketing Articles

Current trends combine traditional methods and the latest technology to increase clients and profits.

What slow season? Say no to shutting down your marketing efforts this winter.

With the internet being a go-to resource for customers seeking out service companies, it’s vital that you know what is being said about you online

Using social media to drum up business isn't as simple as setting up a profile page and posting every few weeks

Seattle’s Bob Oates uses a number of different methods from social media to a unique company mascot to make sure he’s highly visible to potential customers

Keeping up to date with the latest SEO trends can be overwhelming, but the effort is worth it to grow your business

You may dread the times when the phone isn’t ringing, but it can be an opportunity to play catch-up on neglected tasks and make plans to ward off future slow periods

Making the most of your online marketing dollars means careful research and might require outside help

It’s time to evaluate whether the pens, key chains and other promotional items you hand out convert to new business for your plumbing company.

Every plumbing company wants to become as efficient as possible in its operations. But there’s more than one way to get there.

If you don’t have a Google My Business page, you’re missing out on an easy yet essential marketing tool

Keeping a regular blog can be especially valuable for service companies

Ed Zeitler’s recipe for effective marketing has been a combination of a catchy slogan and his children doing the radio recording

Competitors will always be there, but it’s up to you whether they impact your business