Entries Tagged Marketing

Why should you be thinking about the slow season now when you’re being bombarded with work? You have profit in hand, so forget...

If you’re an HVAC contractor, online reputation management is something that you should be thinking about. Your business depends on good feedback...

When you’re thinking about how to market your business, traditional media sources like print, radio ads and television may often come to...

As Bob Oates explains his drain cleaning and plumbing firm’s integrated marketing campaign, it’s hard to determine what’s more impressive: the number...

Earlier this year, I had the privilege of hosting a seminar called “Know Your Role in SEO” (search engine optimization) at the...

Ever have a day so slow you called your own business just to make sure the phone was working? Meanwhile, when you’re...

When it comes to marketing, more isn’t always better. There are so many viable options out there today and it’s easy to...

Every now and then when I want to measure a kid’s height or retrieve change that somehow found its way under my...

Improving the efficiency of a plumbing company can take many different forms. For Mark Vice it was purchasing some land so he...

It’s important that online search engine users be able to find your company. Simply put, this is how most consumers make their...

More businesses are starting their own blogs. Financial planners have them. Doctors and dentists have them. Marketers definitely have them. And service...

Word-of-mouth referrals often serve as a plumber’s best, and least expensive, form of marketing. But at Zeitler Plumbing in Cecil, Wisconsin, third-generation...

Running a business means you’ll eventually face competition. In fact, you probably had competitors in your market as soon as you opened...

If you spend any time filtering through contractors’ Twitter or Facebook accounts you will find that several have been abandoned with the...