Entries Tagged Marketing

Generating leads is how local plumbing companies stay alive. But fewer plumbing leads are coming from word-of-mouth or traditional advertising outlets nowadays,...

Maybe you have heard the term “community relations” and shrugged it off as a buzzword. Or maybe you see community relations management (CRM) as...

Joe Dee Maria, president of Dee Maria Plumbing in West Palm Beach, Florida, wanted a better way to advertise his plumbing business...

Demand for underfloor heating, including electric and hydronic, is expected to grow 8.7 percent worldwide over the next five years, according to...

Many septic-pumping companies rely on the postal service to remind customers that their tank is due for a cleaning. Kurt Bohmer’s Professional...

You’re in business to make money. You earn a profit on each foot of drain you clean and every mile of pipe...

The first step toward creating a successful marketing campaign is to take out the perfect ad in the Yellow Pages — if...

Some companies spend years developing their business — investing in equipment, systems, and people — and then expect the world to naturally...

In 2003, Robert Christman purchased the Roto-Rooter franchise in Bloomington, Ind. In the first two years he went from an IBM electric...

Try this experiment: Head to your computer or pick up your smartphone and conduct a Google search for the term “pizza.” Chances...

Business-building advice. Networking. Financial tips. Take advantage of a great opportunity to learn how to make your business more profitable.Plan now to...

Business is coming back slowly, but it’s still a challenge. And that may be “The New Normal” for some time to come.More...

There’s no doubt that the Internet is becoming a leading source of information. People are “Googling” and “tweeting.” If neither of those...

As the owner of a 25-year-old sewer rehabilitation and drain cleaning business, I’ve learned the ins and outs of growing a company...