Marketing Articles

Making the most of your online marketing dollars means careful research and might require outside help

It’s time to evaluate whether the pens, key chains and other promotional items you hand out convert to new business for your plumbing company.

Every plumbing company wants to become as efficient as possible in its operations. But there’s more than one way to get there.

If you don’t have a Google My Business page, you’re missing out on an easy yet essential marketing tool

Keeping a regular blog can be especially valuable for service companies

Ed Zeitler’s recipe for effective marketing has been a combination of a catchy slogan and his children doing the radio recording

Competitors will always be there, but it’s up to you whether they impact your business

Using platforms like Facebook and Twitter to reach potential customers is a no-brainer in today’s internet age. But actually growing your business with the aid of social media is easier said than done.

It takes some trial and error to find what strategies will work best for your company, but luckily some options are low-cost or even free.

It’s time to evaluate whether the pens, key chains and other promotional items you hand out convert to new business for your company.

Here’s a beginner’s guide to building buzz about your business on the web.

As the adage goes, it’s better to work smarter than harder. Here’s how one business owner increased profits as well as his free time.

An industry manufacturer offers some advice on how you can get off to a strong start in 2017.