Marketing Articles

Keeping a regular blog can be especially valuable for service companies

Ed Zeitler’s recipe for effective marketing has been a combination of a catchy slogan and his children doing the radio recording

Competitors will always be there, but it’s up to you whether they impact your business

Using platforms like Facebook and Twitter to reach potential customers is a no-brainer in today’s internet age. But actually growing your business with the aid of social media is easier said than done.

It takes some trial and error to find what strategies will work best for your company, but luckily some options are low-cost or even free.

It’s time to evaluate whether the pens, key chains and other promotional items you hand out convert to new business for your company.

Here’s a beginner’s guide to building buzz about your business on the web.

As the adage goes, it’s better to work smarter than harder. Here’s how one business owner increased profits as well as his free time.

An industry manufacturer offers some advice on how you can get off to a strong start in 2017.

Ensuring a profit is job one for a small business, but can you offer sale prices without crippling cash flow?

Disputes are unavoidable in the plumbing business, but there are workable, lower-cost alternatives to lawsuits when conflicts arise.

Pants-down attempt to drum up business scorches the internet.